ICMOE 2027
Conference Tracks
Original conceptual, empirical and applied research, research-in-progress, case studies and practitioner-oriented submissions are invited.
TRACK 1 | OPERATIONS
Intelligent, Agile & Resilient Operations
AI-enabled operationsProcess excellenceLean & agile operationsIndustry 4.0/5.0Operations analyticsAutomationQuality & productivityService operationsSustainable operationsOperations resilience
TRACK 2 | SUPPLY CHAIN & LOGISTICS
Resilient & Responsive Supply Networks
Supply-chain resilienceAI & analyticsProcurement & sourcingDemand forecastingInventory managementLogisticsLast-mile deliverySmart warehousingSupply-chain visibilitySustainable & circular supply chains
TRACK 3 | MARKETING
Markets, Consumers, Brands & Value
Consumer behaviourCustomer experienceMarketing strategyBrandingDigital & social mediaOmnichannel & D2CB2B & services marketingCustomer analyticsPricingEmerging marketsSustainable & responsible marketing
TRACK 4 | MARKETING TECHNOLOGY
Technology, Data & AI in Marketing
AI & Generative AIMarketing automationMarketing analyticsPersonalizationMartechConversational AIImmersive marketingCustomer intelligenceDigital journeysData privacyResponsible AI
TRACK 5 | INDUSTRY & PRACTICE
From Research to Business Impact & Outcome
Industry perspectivesBusiness transformationAI adoptionMarketing & operations challengesDigital transformationInnovationSustainabilityOrganizational resilienceMSMEsIndustry–academia collaboration
TRACK 6 | ENTREPRENEURSHIP
Innovation, Ventures & New Business Models
Opportunity recognitionStart-upsEntrepreneurial marketingTechnology entrepreneurshipBusiness-model innovationSocial entrepreneurshipFamily businessVenture ecosystemsScaling & growthInclusive entrepreneurship
TRACK 7 | CASE STUDY
Learning from Business in Action
Teaching casesDecision casesIndustry casesStart-up casesMarketing & brandingDigital transformationAI implementationOperations & supply chainBusiness-model innovationStrategic challenges & turnarounds
Cross-Cutting Themes
AI & AnalyticsDigital TransformationSustainabilityResilienceResponsible BusinessEmerging MarketsInclusionInnovation
Themes are indicative and not exhaustive. Related interdisciplinary research is welcome.
ICMOE 2027 brings together research, practice, entrepreneurship and experiential learning.